Influential Marketing: An Introduction
The concept of influential marketing is not really new, but it has gained a lot of traction over the last few years especially with the advent of social media. Influential marketing is actually using consumers who are highly influential in the market as advocates for small companies. This helps them create a lot of hype around their services and products. Every company should identify which portion of the market is key to them and then get into deals with them. Then all they have to do is find a few creative ways to market their products and this will get their products off the shelves quicker than they can be produced.
Influential Marketing at Conceptial Media
At Conceptial Media, we help your company nail the art of influential marketing by helping you through each and every step of the process. We have officials trained for each step, with each step being well defined and playing a key role in the process. The steps are:
Identification of Influencers
Depending on the company’s target audience, there can be different types of these influencers. They can either be innovators (the first consumers of the products of the company), reporters, advocates of the consumers, bloggers on any social media platform, or the experts in the industry.
Depending on the target audience of the company, there has to be a decision made on the kind of media the marketing needs to be done from. This can be one of, or a combination of:
- Print media
- TV commercials
- Internet commercials
- Social media (Instagram, Facebook, Twitter etc.)
One cannot plan an influential marketing campaign like a normal campaign. Companies have to be unique and the content must be specifically designed for the product or service.